FAUSTINO EMBARKS UPON NEW INTERNATIONAL MARKETING INITIATIVE WITH A LITTLE HELP FROM 3* MICHELIN CHEF ENEKO ATXA
Leading Riojan winery Faustino has launched an
ambitious international project in conjunction with top Spanish
Michelin starred chef Eneko Atxa and his restaurant Azurmendi.
Riojan brand leader the Faustino Group has always maintained its commitment
to working with the very best and the new initiative with talented chef Eneko
Atxa, owner of acclaimed, three Michelin starred restaurant Arzurmendi, in
Vizcaya (Northern Spain), is no exception.
The new collaboration between these two Spanish innovators is testament to the
synergies between them. Food and wine matching are at the heart of this ground
The concept: TASTE THE WORLD by Faustino & Eneko Atxa will be launched
in Spain, China and the UK over the coming months and will bring together the
wines of Faustino with the high-end culinary creations of one of Spain’s hottest
Marrying the very best of Spanish gastronomy and the local ingredients available
in these key international markets with the creativity of Eneko Atxa and the top
wines from the Faustino portfolio, TASTE THE WORLD by Faustino & Eneko
Atxa aims to excite and inspire.
Following on from the initial launch of this collaboration the Faustino Group will
use its knowledge and expertise to develop and create a new wine which will use
the culinary know-how and creativity of Eneko Atxa. The wine, designed to shine
when matched with good food, will be released towards the end of this year.
Commenting of the launch of this exciting new initiative, Lourdes Martínez, said,
“At Faustino we are constantly striving to improve and attain the very best and
for this reason we surround ourselves with the people who can help us achieve
this. From the outset we were convinced that Eneko Atxa was a perfect match.”
He continues, “Atxa’s values are embedded in our winemaking philosphy: his
respect for the environment, his passion for his land, his unstintinting search for
quality and excellence in everything he does and his truly international spirit has
inspired us to create TASTE THE WORLD, as it reflects perfectly our devotion to
our origins and innovation.”
About Eneko Atxa:
Eneko Atxa’s three starred Michelin restaurant is situated on the outskirts of
Bilbao. He has been awarded the Premio Nacional de Gastronomía (National
Gastronomy Award) since 2015. His establishment was recognised as the Most
Sustainable Restaurant in the World in 2014 and this year the by the prestigious
magazine ‘Elite Traveler, as the second best restaurant in the world. The same
publication chose Eneko Atxa as ‘Best Young Chef of the Year’: an outstanding
professional career for a chef that continues to be acclaimed worldwide.
About the Faustino Group:
The Faustino Group has a more than 150 years history of winemaking and is one
of Rioja’s most emblematic group of wineries, at both and international and
domestic level. The company’s philosophy that wine is made in the vineyard, its
vocation as an exporter and the strength of its brands, especially those from
Bodegas Faustino, need no introduction.